Attending Quality

"Daisies" 12" x 16" oil on canvasboard, © Antonio Dias

A personal website has many functions. It can be hard to sort them out. Most often they are advertisements for a Persona, a means to find a job, or a signpost in an attempt to reach a cohort of the like-minded.

Sometimes they are attempts to sort things out. The effort of presentation becomes a path of self-discovery. “Here’s where I’ve been.” Can be a good way to find where we might be headed. Or, at least to discover that we’ve been pointed in a certain direction. If it’s to be more than just a vanity project there needs to be an honesty, a sense of precarity, that what is chronicled is a journey and not just a triumphant parade.

The promise of the web has been inherent in a lessening of the friction – and cost – of making information available. It is easy – if we can afford to keep the lights on and have the time and predilection. We can place almost any kind of information on the web and send it out there.

Whether and how it is found is another story. The ease of entrance, the web’s widespread adoption, has flooded us with information. With the loss of authority of traditional gate-keepers, we’re on our own as we struggle to filter what we will spend our attention on. Everyone else is doing the same, and so, the chances of our actually being found are no where near as high as they might appear. Having been at this web-presence game for nearly ten years, I’ve lost any naive dream of “Going Viral!”

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