Reading Seth Godin’s latest micro-blog this morning. He posts one a day. Most of the time they are at least tangentially thought provoking. Often they’re more than that.
Brainwashed! is a gem of the art of the Keynote, Short, sweet, to the point.
His slide, Acknowledge the Lizard.
The lizard brain—that prehistoric brainstem that all of us must contend with—doesn’t like being laughed at. It’s the part of our brain that worries about safety and dishes out anger. Being laughed at is the lizard brain’s worst nightmare. And so it shuts down our art.
Steven Pressfield calls this shutdown, “the resistance.” … the little voice in your head that keeps your head down and encourages you to follow instructions. The resistance lives in fear, and doesn’t hesitate to shut us down at the first sign of possible derision…. The resistance is the voice that was complicit in the brainwashing, because the resistance is easy to arouse. When your teacher threatens you with (insert social punishment here) if you don’t do your work in school, you do the work. The resistance wins.
And so, we acknowledge it. We stand up and we hear the voice of the lizard brain and we recognize that it’s there and then we walk to the podium and do the work. We acknowledge the lizard so we can ignore it.
The risk the artist takes is that you might …actually laugh at the effort. And it’s taking these risks that leads us to get rewarded.
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